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Business Overview

In business for more than 50 years, CRYSTAL is one of the most highly regarded specialty floral retailers in their market. CRYSTAL also has a popular garden center. Using both well- established, strategically located centers and web-based sales, they appeal to and serve a broad base of customers. CRYSTAL is in a geographic market with very strong demographics including both population and job growth.

Investment Highlights

• Leading retailer in the Wisconsin market with exceptional and well-known brand

• Outstanding reputation for both quality product and service

• Corporate accounts with larger, growing companies

• Growing e-commerce business

• Has buying power over competition allowing for pricing power and better margins due to also owning a wholesale business that sells directly to their retail stores

• Multiple locations in very attractive areas of a growing market

• Active and effective marketing keeps brand alive and foremost in the public eye

• Good management team

• Consistently voted “Best of City”

• Quality products and service

• Industry growth expected to continue for several years and customers like to buy local

• Knowledgeable staff who have been with the company for several years and customers look to them for advice

• Appealing storefronts and updated, attractive displays throughout the stores

Exit Strategy

The current owners are looking to retire and spend additional time with family (grandkids) and traveling. The owners are willing to stay for a transition period.

Process

Upon execution of the non-disclosure agreement, interested parties will be provided with additional information.  Please contact us to begin this process.

MBBI Member
Gross Revenue
$3,700,000
Cash Flow
$650,000
State(s)
Wisconsin
Metro Area
Madison
Is this a franchise?
No
Home Based?
No
Can the business be relocated?
No
Number of Employees
40
Year Established
1967
Seller Financing Available?
The seller will consider providing financing. Terms would be normal and customary for this type of transaction.
Company Structure
S Corp
Facilities
There are a total of 4 facilities. Three are owned and one is leased. All facilities are well-maintained and are in desirable locations.
Reason for Selling
The current owners are looking to retire and spend additional time with family (grandkids) and traveling. The owners are willing to stay for a transition period.
Market Outlook Competition

The industry is expected to grow at over 5% annually for the next several years. It is anticipated that Crystal will meet or exceed industry growth.

Management Support
The current owner will provide support for a transition period.
EBITDA
$650,000
Real Estate Included?
Yes
Real Estate Value
$1,700,000
Equipment Included
Yes
Equipment Value
$350,000
Inventory Included?
Yes
Inventory Value
$300,000
Cash Flow Comments

Cash flow is very strong for the business.

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