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Operation is a convenient yet relaxing high-end medical spa in Chicago’s affluent western suburbs.  Since its beginning in 2007, the company has developed an enviable list of loyal clients interested in the latest medical therapies and technology for skin care, rejuvenation and enhancements.  The focus is on the body as a whole.  Procedures and services include facials, peels, laser hair removal, vein treatments/removal, body sculpting/contouring and of course Botox® injections and dermal fillers.  They also carry high end cosmetics.  With a heavy repeat client base, the Spa has enjoyed consistent financial performance.  This is a turn-key operation that runs with minimal owner involvement and a highly trained and certified staff.  The International Spa Association defines a MedSpa as a high-end professional spa under the supervision of a licensed medical doctor.  Its purpose is to provide medical care in a spa environment.  By offering a complete set of medical spa services and products their philosophy can be summed up in their catch phrase: “We take your skin seriously!”  The facility is only open Tuesday through Saturday; Monday availability would like bring additional customers as would more advertising: both traditional marketing such as targeted mailers and more Google® Ad-words spending.  A buyer might want to implement co-marketing arrangements with area hotels and entities that serve affluent consumers.  Botox® is now approved for certain types of headache relief; marketing to medical practices that do not wish to perform injections on-site might also be fruitful.  This model could be replicated in any metropolitan area of the United States.

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Domenic Rinaldi