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Southeast Wisconsin
1108 West Canal Street Milwaukee Wisconsin 53233 US

Global e-cigarette market is expected to grow over $50 billion by 2025.  ETHOS produces and supplies a trademark e-liquid that is used in electronic-cigarettes in the United States and internationally. The company also sells electronic-cigarettes and related accessories online. The current e-vapor marketplace is $3.3 billion in US sales and when current leadership owned 100% of the company sales reached $8.5 million.

  • Prepared for expected regulations by FDA.  (Could eliminate a significant number of competitors)
  • Loyal customer base of TM branded product that desires USA made and highest quality product
  • Currently sells to customers in over 120 countries
  • All ingredients are USP, FCC or GRAS certified American sourced1
  • ISO 9001:2008 certification

A large company purchased a significant interest in ETHOS in 2014.  Expected synergies were never realized.  Additionally, the partnership tied up significant capital and resulted in the inability to grow as desired and resulted in the current financial difficulties. In 18-36 months, with right buyer, ETHOS anticipates returning to quick profitability and growth.

MBBI Member
Gross Revenue
Is this a franchise?
Home Based?
Can the business be relocated?
Number of Employees
Year Established
Reason for Selling
Need to buy out an inactive partner tying up significant company resources and capital
Market Outlook Competition

Global e-cigarette market is expected to grow over $50 billion by 2025

Management Support
Current management team has a viable plan to ignite growth and profitability in near term
Real Estate Included?
Equipment Included
Inventory Included?
Cash Flow Comments

Cash flow was $1.8M in 2013 and $1.3M in 2012 before 50% of the business was acquired by an outside party.

John Kielich