Bio
Kevin Kraft is a co-founder and partner in Wisconsin River Partners (WRP). He is a manufacturing and financial professional known for adding value to organizations through deep analytical and strategic thinking.
Born and raised in Wausau, WI Kevin began his career with Ernst & Young in Boston, MA and earned his Certified Public Accountant credentials in 2002. He later moved back to his home state taking a financial position with Bucyrus International (now part of Caterpilar) in Milwaukee. He joined JARP Industries, Inc., his family’s 50+ year old manufacturing company, in 2006 and held roles of CFO and COO on his way to the CEO position. He moved on to found Wisconsin River partners in 2018.
Kevin is also on the Board of Directors of Peoples State Bank, a $1.3B publicly traded community bank headquartered in Wausau, acting as the Chair of the Audit Committee.
With over 10 years in his family’s business, Kevin knows what it is like to own and operate a privately held business, including the unique challenges and rewards. His personal experience with family relationships, transferring management and ownership through generations and leading a business uniquely positions him to understand the needs and feelings of a business owner and potential seller.
Kevin received a BS in Accounting from Boston College and an MBA from the University of Wisconsin (Madison). He is married with 3 children and lives in Wausau, WI. He is actively involved in the United Way of Marathon County, The Grand Theater Foundation, The Central Wisconsin Metal Manufacturers Alliance (CWIMMA) and Junior Achievement.
